Turn your customers into brand champions
SCMP is the infrastructure for performance-based reward programs in cycling. Reward the customers who race — and win — on your equipment. Pay only for verified results.
Honoring Trust. Rewarding Performance.
The status quo
Traditional sponsorship is broken
You pay athletes upfront for awareness — and hope they perform and stay visible.
ROI is hard to measure, and reach is limited to a handful of elite riders.
Meanwhile, thousands of your customers race every weekend — on the podium, on your gear — and you have no connection to them.
How it works
Pay verified customers for verified results
- 1
Customer buys your gear
The revenue is already yours — no upfront sponsorship spend.
- 2
They register the purchase
Product and proof of purchase, verified in the SCMP app.
- 3
They race
On events you've activated, with a linked racing licence.
- 4
SCMP validates
Purchase ✓ licence ✓ result ✓ — automatically matched.
- 5
You pay for performance
Only verified customers, only for verified results.
Why SCMP
Marketing that pays for itself
Pay for performance, not promises
No upfront spend and no guessing — you reward customers only after a verified result on your gear.
Reach thousands, not dozens
Every racing customer is eligible, not just a handful of sponsored athletes.
A direct line to your customers
The riders who compete on your equipment become people you actually know — and can reach.
Zero downside risk
You hold the funds and approve every payout. If no one wins, you pay nothing.
Full control
Your program, your rules
- Which events — activate races from the calendar
- Which result tiers — 1st only, Top 10, or every finisher
- Payout amounts — per placement, per event
- Budget caps — per event and per season
- Product eligibility — brand-wide or model-specific
You hold the funds. SCMP validates. You approve every payout.
Your data
Turn marketing spend into market intelligence
- How many of your customers actually race
- Which products competitive riders prefer
- Which events give you the most visibility
- Where your most engaged racers are based
Insights traditional sponsorship can never give you — about your actual racing customer base.
Ready to turn your customers into brand champions?
Tell us about your brand and we'll show you how a contingency program could work for you.